The challenge
Make a little-known fruit-and-milk drink part of consumers’ everyday lives.
BIFRUTAS / PASCUAL MAROC
SWITCH
LA7DA.
Brand platform · Content · Media · Activation
From brief to response
An idea shaped around a challenge.
Our response
An ordinary moment changes as soon as Bifrutas enters the story. A familiar shift in mood gives the brand a tangible role.
The expression
A moment people recognise.
Short social stories, creators, radio and summer activations.
The format brings the idea to life.
On TikTok, “with / without Bifrutas” let viewers choose the change in mood directly within the ad.
Excerpts from the social content proposal.
Campaign results
An idea that travels.
Paid impressions
Meta, TikTok and YouTube
TikTok video views
Clicks on interactive options
Platform reports. Impressions are not unique. Clicks represent interactions, not unique individuals.