The challenge
Build familiarity through recurring characters and everyday scenes.

OLA ENERGY
Branded series · Campaign · Activation

From brief to response
Build familiarity through recurring characters and everyday scenes.
A 30-episode series starring Aziz Dadas and Majdouline Idrissi. The Optimum campaign extended to outdoor, bus advertising and radio, alongside an on-site activation with games and demonstrations.
Team credentials

A project from the founders’ and team’s experience, predating Red & Yellow.